Growth Marketer

  • Full Time
  • null


Company DescriptionArchitech is a Toronto-based software company with over 16 years of experience in creating technology solutions for clients across North America. We leverage the latest cloud technology and hire top talent to modernize applications so that businesses can succeed in today’s digital world.Our Dream Team has a main hub in Toronto, but expands across Canada and Kraków, Poland. Our team consists of over 100 certified technical experts in our Product, Design, Engineering, and Delivery disciplines. Our values drive our culture of success: Think Big, Be Open & Collaborate, Never Fail a Client, Grow Our People, Do the Right Thing, and Embrace Change.Be Open & Collaborate: Our Culture Says It AllYou’ll work very closely with a diverse tight-knit group of creative and talented people who are passionate about technology, software, and solutions. Not only will you work in a collaborative and supportive environment, you’ll also grow your existing skills while keeping up with technology trends.Who We AreWe’re passionate about creating an environment where every team member feels empowered to share their unique point of view. We celebrate diverse talents and encourage our teammates to share their whole selves – because our greatest source of inspiration is each other, and we believe diversity drives innovation.In order to be inclusive, we must be intentional. We have taken a multi-pillar approach to D&I at Architech including: Listening & Learning, Being an Ally, and Accountability.In 2020 we launched our first Diversity & Inclusion survey. While we are always striving for more equal representation, we are very proud of our results:· 31% women, 57% BIPOC, 14% LGBTQIA+· 49% of our people were born in countries other than where our offices are located. Our team members collectively speak 19 different languages. 59% of our people speak more than one language· In the past year Architech has increased the number of women in our technology function by 200%. We strive to do even better as our multi-year strategic plan unfolds.· We analyzed salaries by gender of persons in the same role and are delighted to report a 0% gender pay gap in our delivery and technology roles!What Our People Say“Employees of different backgrounds interact well within our company” – 97% of employees agree“Architech respects individuals and values their differences” – 96% of employees agreeWe Grow When You GrowWe encourage and support continuous learning by ensuring everyone stays active in the tech community. To help you with this, we offer tools and programs such as Learning Budget, Certification Bonuses, Internal Bootcamps, Summit Days, Lunch & Learns and much more. And this is just the beginning. Check out all our other great benefits.Welcome to Architech.What You Will Do Reporting to the Head of Marketing, the Inbound Marketing Specialist is responsible for the development, execution, and measurement of all email, social media and digital marketing projects and programs that are critical to driving traffic to and generating qualified leads. For this role, you should be a data-driven digital and demand gen marketing professional with demonstrated experience delivering profitable lead growth . The ideal candidate has experience in revenue marketing, a strong background executing digital marketing campaigns targeting B2B clients in the cloud technology space and a experience using marketing automation technology. Specifically, you will; Develop campaign strategy across a variety of channels, including email, website, social, live events among others. Create and execute dynamic, disruptive and data-driven email marketing campaigns, including drip marketing campaigns, engagement campaigns, client retention/reactivation campaigns, lifecycle emails, and an engaging welcome series using Marketo Track and analyze results for digital marketing campaigns including email marketing, social media, content marketing and other projects as assigned Ensure accuracy of campaign audience targeting, which includes segmentation, cadence, sequencing, and dynamic content targeting Ensure design and layouts of content is optimized, user and mobile-friendly Remain current in digital marketing, social marketing, ecommerce, SEO, email marketing, and web usability trends and best practices, as well as potential new channels/platforms Work within our marketing automation platform with an understanding of use cases, seeking to optimize processes and increase utilization of functionality. Manage vendor/partner relationships to scale your campaign efforts Who You Are At least 3-8 years of experience in digital communications, digital marketing, or related role Experience managing a robust CRM and marketing automation software such as Marketo, Salesforce, HubSpot, or Pardot. Proficiency with Google marketing products including AdWords, Analytics and Search Console Proven track record of managing effective and engaging digital marketing campaigns with measurable results Ability to advise and implement best practices Understanding of and experience with social and digital media (Facebook, Twitter, blogging) Creativity and an “out of the box” approach Strong project management skills Additional informationCompetitive Salary RRSP Match from Day 1Employers Paid Health and Dental Insurance from Day 1Gym Membership Discount from Day 1Learning BudgetCertification Bonuses3 weeks paid vacation and balance daysHealth & Wellness and Work from Home AllowanceSocial events and volunteer programsLunch and Learn Events and many moreArchitech is an equal opportunity employer committed to diversity. Should you require any accommodations prior to or during the interview process, please indicate this during the interview process. We strongly encourage applications from people with diversity of lived experience including: racialized, Indigenous, 2SLGBTQ+ people, people with disabilities and/or people with intersectional identities.