DIGITAL MARKETING ANALYST

  • Full Time
  • Laval

BANQUE DE DÉVELOPPEMENT DU CANADA

No other bank is doing what we do.At BDC, we help Canada and its entrepreneurs create a prosperous, inclusive and green economy. Our mission is to help Canadian businesses thrive by providing financing, capital and advisory services. We’re devoted to Canadian entrepreneurs. We’re also dedicated to our employees. Adaptable. Inspiring. Different. There’s a reason we like to work here, and we think you’ll like it too. Join BDC and help make a difference!  Diversity. Equity. Inclusion. They’re more than just words for BDC. These concepts are foundational to our success and to our ability to attract, retain, mobilize and develop the right talent, as well as to offer a healthy, professional and collaborative environment. We are committed to cultivating and preserving an environment where all employees can thrive, and, for over a decade, we have been recognized as one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers. In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation, beliefs, experiences, and more.POSITION OVERVIEWThe Digital Marketing Analyst is a curious, fast-learning expert on digital and mobile data that supports the capture of data on our iOS and Android applications. The person must have experience in Google Analytics 360, Tealium (SDK and application), and Firebase SDK, bringing its data to the enterprise and reporting on it through Microsoft Power BI.CHALLENGES TO BE METSupport business stakeholders in translating objectives, key results, and reporting requirements into achievable metrics and data requirements or supports the analytics translator to ensure feasibility.Develop Measurement Plan based on requirements. Validate with stakeholders (e.g.: Product Owners, Product Managers, CX, etc.) to get to an agreed-upon prioritization and plan.Gain approval of the Mobile Application analytics artifacts with the enterprise tagging and taxonomy standards and references.Build familiarity with enterprise data schemas to integrate new data at the right place and facilitate reporting by analysts.Select the most effective data capture and storage routes (e.g.: back-end, front-end, etc.) and develop technical implementation guide with the right development team (mobile or BI). Prioritize work into releases with the PO.If front end, configure tag management system (Tealium) to track as per the measurement plan.Develop and perform Quality Assurance check lists on data capture and reporting.Manage activities and tasks from planning to delivery.Take ownership of work and collaborate with cross-functional teams (e.g., marketing, IT, corporate programs) to ensure well-communicated and prompt delivery.Actively take part in planning, status, and governance sessions.WHAT WE ARE LOOKING FOR5 to 7 years of relevant work experience in web or mobile application development or analytics.At least 2 years of experience working with tag management systems (e.g., Adobe Launch, Ensighten, Tealium, etc.) and implementing digital analytics tracking solutions.Experience with web analytics, digital data and their ingestion, transformation, and reporting or/and with mobile app analytics using Google Analytics or equivalent.Experience in a large organization (over 1,000 people at head office).Bachelor’s degree or experience in Analytics, Management of Information Systems, Computer Sciences, Engineering or E-Commerce.Experience in developing analytics tagging architectures, creating technical specification documents, and working with front end development teams to implement analytics tracking solutions.Knowledge on how to build analytics solution designs (SDRs), tagging plans, and implementation guides.Experience in implementing/troubleshooting/deploying Google 360, and/or 3rd party marketing tags using a tag manager system.Experience with Google Analytics 360, Tealium, Firebase SDK, and mobile app analytics platforms.Developed and managed implementation projects and their properties in tag managers; designs initiatives to improve processes, analysis, and reporting (e.g., data layer, JavaScript libraries, etc.).Experience with visualization methods and dashboard tools or modern business intelligence tools (e.g., Microsoft Power BI).Ability to aggregate, standardize, interpret, and model data, and to work independently within a data mart or database and familiarity with database queries in an enterprise context (i.e.: SQL) are assets.Understanding of HTTP protocol, REST APIs for web development and web analytics is a strong asset.Very strong ability to produce and communicate polished and crisp reports, analyses, documents autonomously.Very strong interpersonal and communication skills and cross-functional collaboration to work with partners to achieve common goals and commitments.Results focused self-starter with excellent analytical skills and an ability to decompose ambiguous questions into discrete data problems and answer with clear, actionable insights.With us, you’ll be able to achieve the work/life balance you’re looking for, with competitive working conditions and above-market flexible benefits. This includes modern workspaces to work from when you are in our offices, and, for some specific positions, the ability to work remotely, on reserve, and/or within your community.While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted. If you are a candidate with a disability and need an accommodation to complete the application process, please email us at [email protected], and include your full name, the best way to reach you, and the accommodation needed to assist you with the application process.